Performance marketing for experience brands.
Field notes from running paid media for experience brands.
Marxx is a performance marketing agency in India that runs Google and Meta advertising for out-of-home experience and hospitality brands. This is where we publish what we learn in the accounts — the parts that held up, and the parts that did not.
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Topics
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Paid media
Running Google and Meta advertising for experience brands: account structure, bidding, budget allocation and what actually moves cost per booking.
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Creative strategy
How to find the human tension behind a campaign and turn it into creative territories worth testing, rather than headline variations.
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Measurement
Attribution, incrementality and reporting for businesses where the conversion happens offline, at a venue, on a weekend.
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Experience brands
Category notes on museums, adventure parks, escape rooms, trampoline parks and the out-of-home experience economy in India.
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AI in marketing
Where generative and agentic tooling genuinely changes marketing work, and where it quietly produces more average output faster.
All writing
- AI in marketing
What AI search actually changes for experience brands
AI answers are rewriting discovery for venues. Here is the narrow set of work that matters, and the long list of tactics safe to ignore.
- Paid media
The Meta campaign structure working for us in October 2026
Two campaigns, one ad set each: a scaling campaign for proven ads and a testing campaign for the next one. Real numbers from a live account.
- Measurement
Measuring Google Ads when the booking happens at the venue
Most venue accounts optimise toward form fills nobody showed up for. Here is how to close the loop between a click and a paying visitor.